VM COMMS partnered up with beauty giants Bobbi Brown & Too Faced Cosmetics to mark the launch of their brand new Concealing products with a viral TikTok campaign. I was responsible for finding and contacting the relevant influencers, designing and distributing a brief, organising stock mailouts, tracking the coverage and then presenting a content report.
Bobbi Brown
Too Faced
VM COMMS / Novel Mart
London based brand Novel Mart creates merch with a sense of irony. Swapping out ivy league college names with cult food and drink slogans and emblazoning them across apparel - because who doesn't want a sweatshirt with 'Butter' written across the front?
VM COMMS has a continued partnership with Novel Mart, and within my role I was responsible for influencer outreach, product gifting and tracking social content, generating and presenting reports, designing artwork, creating campaigns and organising press mailouts.
