Stud & Tassel
I started Stud & Tassel off the back of graduating university in 2017. I'd originally made myself a pair of tassel earrings and would constantly be asked where I'd got them from as that style just wasn't available in the shops at the time. It was then I realised that there was an appetite from both friends, family and complete strangers and I took the leap to source the fabrics, create a dedicated social media page for when the orders came in. I would never have dreamed that the business would grow in the way that it did and I'm so proud of what I acheived over the 4 years of Stud & Tassel.
I'm a very visual person so it was always very important for me to make sure that the aesthetic of Stud & Tassel fit with the fun and colourful vibe I had in mind. I was painfully meticulous when it came to photographing the products, ensuring the lighting and background helped show off the items in the best way possible. Sustainability was always at the forefront when I selected my packagaing, with every box and envelope being 100% recylable.
I first took orders over Instagram message and quickly understood that the social page was essentially my storefront. The pattern and selection of my images, eg. posting lifestyle imagery alongside flat lay product, was a carefully considered action that allowed me to tell the evolving story behind the brand and I really do believe that success came from creating an aesthetic that my customers could trust, resonate with and recognise on their daily feeds.
In 2018 I invested time and expense into designing myself a website. Almost instantly I saw a surge in sales as customers went from purchasing 1 pair of earrings to up to 6 different products at a time. It also helped to keep track of sales, addresses, invoices and stock quantities, saving time and energy in the long run.
Influencer outreach was also a huge priority and I made it a weekly task to contact micro influencers about gifted opportunities. Every mention on a story, Youtube video or tagged grid post increased the brand's awareness and credibility.
Graph shows the pattern of sales from Jan 2018 - Jan 2021
It was always a priority for me to work with other creatives and business owners whilst running my own. So when Rebecca from Last Night I Dreamt, one of Nottinghamshire's most popular jewellery stores, approached me about stocking my jewellery in her shop I was thrilled. We maintained this partnership for several years, updating the stock with new designs and displays over time.
In December 2020, I was invited to hold a stand at a Christmas makers market where I could display my jewellery. Not only was it extremely beneficial to interact with customers in-person but it was so much fun being able to display my creations in a real-life storefront.