VM COMMS / Too Faced

During my time with VM COMMS, we teamed up with Too Faced Cosmetics to celebrate the launch of their sellout product Born This Way Super Coverage Concealer with a TikTok campaign.

I was responsible for finding the relevant influencers, designing and distributing a brief, organising stock mailouts, tracking the coverage and then presenting a content report.

Too Faced TikTok Campaign
Too Faced TikTok Campaign

The campaign was a success and the influencers created some epic viral moments on TikTok whilst shining the light on this game-changing product.