VM COMMS / Novel Mart

London based brand Novel Mart creates merch with a sense of irony. Swapping out ivy league college names with cult food and drink slogans and emblazoning them across apparel - because who doesn't want a sweatshirt with 'Butter' written across the front?

VM COMMS has a continued partnership with Novel Mart, and within my role I was responsible for influencer outreach, product gifting and tracking social content, generating and presenting reports, designing artwork, creating campaigns and organising press mailouts.